Betting Affiliate Offers

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How to Promote them without Getting Banned: Compliant Traffic Sources & Best Practices

The betting vertical in affiliate marketing is seen as something not entirely legit. Although it actually complies with the rules of many ad platforms far more than casino or nutra offers do.

That doesn’t mean you can advertise bets anywhere and however you like without risking a ban. However, compared with other “grey-hat” verticals you don’t have to be as cautious with creatives — you can even advertise betting directly on Facebook. The most popular ad approach is to show two athletes/two teams, display the odds, and invite people to place a bet.

So in practice any traffic source for betting is permissible: you just need moderation-bypass tools for some channels, while in other channels running betting ads is allowed (and you can use any approach).

Sources with Restrictions on Betting Ads

All IT giants impose very 🙅 strict limitations on creatives, apps, and advertisers’ landing pages. On platforms like Google, Facebook, TikTok, Reddit Ads, X.Ads (formerly Twitter), and similar ones, betting can be advertised only if you are a licensed bookmaker and can present proof of that license. The links in ads are allowed to lead only to the official website or app of the bookmaker, without any affiliate identifiers. Since many betting platforms are officially banned in most countries, targeting those GEOs is also prohibited by the ad networks’ policies.

How to Promote Betting in Sources with Restrictions? General Strategy with Facebook Ads as Example

Most affiliates work specifically with this source, so let’s start from here. To launch ads, you need to:

• Buy or rent a Facebook account, preferably one with verified identity. Such an account is called a “mamka” or king. Of course, you can also register it yourself. However, if its age is small (less than a year), FB algorithms won’t trust it and it will most likely get restrictions or a ban;
• Buy or register additional Facebook accounts, which will then be linked to the main account or Business Manager. As a rule, these accounts are registered automatically via special software. They don’t need to have a long age in the system;
• Set up a profile in an antidetect browser, purchase the necessary plan there, and connect proxies. This is required to use Facebook ad accounts without the social network detecting that they are managed by the same person (otherwise there is a risk of a ban). You can use 🚀Dolphin Anty as it allows you to also purchase proxies directly;
• Link the additional FB accounts to the mother one or to BM (Business Manager). In the second case, you’ll need to purchase a BM and let it “rest” for 1–2 days. Both methods are equivalent, so it’s up to you to choose;
• Get virtual cards. This can be done through services like Flexcard, AdsCard, PST.net, etc.;
• Develop a creative that complies with Facebook’s policies (otherwise it won’t pass moderation) but hints at the possibility of placing a bet.

You will also need to 📱 rent an app, since in most cases it is easier to pass moderation in FB with one. Apps can be rented through services like AppDelivery, iRent, CPA.STORE. Usually, as part of the rental you are provided with a link to Play Market or another download page.

Example: creating an app via PWA Market. Using the built-in constructor, you create an app. After creation, you rent it and promote it. 

Your task as an affiliate is to set up an ad campaign for app installs.

If you plan to run betting traffic through Google, X.Ads, TikTok, the scheme will be the same, with some differences:

• For Google Ads — you need to register and “warm up” accounts yourself before launching ads. You’ll need a virtual phone number with SMS reception, as well as proxy and anti-detect;
• For X.Ads, TikTok, etc. — you need to buy ready-made accounts with an ad manager and some activity history;
• “Mamkas” and “kings” are not relevant for other sources — each account has its own ad manager. You buy an account and run ads directly from its ad manager.

Everything else (anti-detect, proxies, cards) works the same way as for Facebook.

Pushing Traffic with Cloaking from “Problematic” Ad Networks

Although many webmasters push traffic to apps, you can also send it to an offer’s website. In that case you’ll need cloaking — a link to an app in the App Store / Google Play can be safely placed in ads on FB or Google, but an ad platform won’t approve a link to an affiliate bookmaker site. So cloaking is required for promoting sites.

🥷 Cloaking is a traffic-routing technology. The cloak sends moderators to an allowed content site (a white-page), while real prospective customers are routed to the sales landing (the actual page).

Let’s look at cloaking in the scheme below. The ad text is about weight loss. Real visitors from the cloak are sent to the affiliate landing with the miracle product, while Facebook moderator bots are redirected to a recipe site for diet meals (the white-page). Without a cloak, FB bots see the affiliate’s landing itself — and Facebook bans the ad for that.

For betting the cloaking scheme looks roughly like this:

• You run ads that invite people to learn more about the athletes and odds, estimate how much one could earn on a given bet, etc.;
• For moderators you create a fake page with an article about betting;
• For target users you show a landing page that leads to the bookmaker’s site.

Sooner or later the ad network will catch the cloak, the deception will be revealed, and your ad account will be blocked. That’s why you need many ad accounts, as well as many anti-detect profiles, proxies, and payment cards.

How to Make Creatives that Pass Moderation and Bring Profit

Strangely enough, very primitive and straightforward approaches work in betting. It’s enough to specify:

• The name of the competition series, a specific match or the athletes;
• The odds;
• The size of bonuses.

You can even use phrasing like “Get this bonus on your bet”. The point is that on the white-page you can explain how to obtain a given bonus, and the ad platform will decide that you are merely talking about betting rather than directly advertising a betting platform. Similar creatives are also acceptable if you drive traffic to apps.

For images, use ⚽️ pictures of sports equipment (balls, sticks, racing cars, etc.), athletes, sportswear, layouts of odds and predictions for outcomes, and so on.

Sources where Betting Ads are Fully Allowed

These include push networks, pop-ups and popunders, as well as native advertising — betting ads are not prohibited here, so you can run campaigns from a single account without fear of bans. No proxies, anti-detect tools, mass card issuance, or cloaking are required.

Push, in-page, pop-up, and popunder formats are offered by networks such as Richads, Propellerads, Push.house, Clickadilla, Tacolo.co, Evadav, Galaksion, and several others. Native ads can be purchased on Runative, MGID, Taboola, and similar platforms.

Ad formats available in Push.house.

To launch a campaign, you just need to register in the network and prepare creatives with ad texts. There’s no need to overthink images here — usually it’s enough to use pictures from Google Images, Pinterest, or free stock hosts. When setting up campaigns, you can select the user activity level. It’s recommended to target only highly active users, as they are most likely to open accounts, deposit funds, and place bets — which earns you commissions.

You also need to configure a 🔗 postback URL from your affiliate network so it passes conversion data directly into the ad network. This allows you to avoid spending on a tracker while still seeing which creatives and targeting settings are profitable.

The main downside of push and native networks — is the large amount of low-quality traffic (bots, uninterested users, etc.). So you’ll need to spend several thousand dollars testing campaigns and building blacklists of source sites (where your ads will be blocked from running).

The main advantage of push and native ads — is cheap traffic. This means that in some GEOs you can test betting offers very inexpensively through these sources.

Betting Case Studies

Let’s look at two illustrative cases: one with a “problematic” source — Facebook, and the other with a push network.

$1,135 Net Profit from Running Traffic During the 2022 World Cup

Here an affiliate pushed traffic to GG Bet (Poland) ahead of the 2022 World Cup. To launch the ads, he prepared 10 creatives and ran a test campaign. Three of them performed well, so they continued running.

In the first creative, he featured a well-known Polish football player, added the offer’s logo, the tournament branding, the bonus terms, and a “BET NOW” call-to-action button. In another creative, the webmaster used the question: “Who will win the tournament?” In the answers, of course, he included Poland and showed the winnings that could be earned from a correct bet of 100 PLN.

For advertising he used a mother account — an aged Facebook account with a solid activity history. He linked additional accounts to it — around 10–15. He also used the Dolphin Anty antidetect browser and ASocks proxies.

Results:

• Run period: 19.11.2022 – 25.11.2022
• Affiliate network: Pepper Partners
• Traffic source: Facebook
• Offer: GG Bet
• GEO: Poland
• Payout per first deposit: $75
• Ad spend: $1,400
• Account costs: $240
• Revenue: $2,775
• Net profit: $1,135
• ROI: 69%

You can see the full case at the link.

Betting Offer, Push Traffic and $335 Profit

This case is very useful as an example of proper targeting. The author focused on the English Premier League, since there was clear interest among fans and anyone who enjoys betting on sports. Traffic was only run on weekends — during important matches when popular football teams were playing.

• Source: Push Notifications from propellerads.com
• Affiliate network: ClickDealer
• Offer: 888Sport UK
• Run period: 27.11.2018 – 14.12.2018 (about 14 days total)
• GEO: United Kingdom
• Spend: $896.71
• Revenue: $1,232.00
• Profit: $335.29
• ROI: 37%

Both general creatives and those tailored to specific matches worked well.

Although on some days users made fewer deposits, overall the author came out ahead. He spent $897 and earned $1,232 — a net profit of $335.

To see the full optimization process, check out the case at the source.

Conclusion

As we can see, promoting betting offers is not particularly difficult. The key is to find a suitable news trigger — a sports event where users are already highly engaged.

As for traffic sources and ad policies, with Facebook, Google, and similar platforms everything is standard — antidetect, proxies, cards, and possibly cloaking. At the same time, you can use fairly straightforward creatives (the main thing is to build good trust for the ad account).